About

I believe in the power of good ideas, well told.

Design is my medium, but people are my focus: how they think, feel, decide, and connect. As Head of Creative for Avanade North America, I lead more than 80 designers across UX, product design, and content. Together, we turn complexity into clarity, shaping products and systems that millions of people trust and return to.

I work at the intersection of strategy and story. I know how to push, when to pivot, and how to find the thread that ties vision to execution. My teams scale design systems, influence product roadmaps, and create experiences that feel both inevitable and unforgettable.

I have helped reimagine financial systems, transform healthcare journeys, and bring humanity into enterprise technology. I co-created frameworks like Sprint Zero and The Pitch Team to help organizations move faster, think bigger, and tell the right story before the first line of code is written.

Beyond my role, I am a painter, a wife, and a creative who thrives in change. I have learned that empathy and edge can coexist, and that the best work happens when they do.

Close-up of a stack of postcards or artworks on a brown table with a blurred background including a vase with flowers and framed pictures.

Beyond the brief

A relaxed, brindle and white pit bull lying on its back on a brown couch, looking at the camera.

The kids

A woman in a white dress standing in a grassy field with a large tree and hanging moss in the background.
Profile of a dog with upright ears sitting on a black leather couch, looking out a window with daylight.
A top-down view of a small wooden table holding several pieces of textured, torn watercolor paper and a dried grass stem.
A woman hiking on a rocky shoreline with mountains and an ocean in the background.
A cloudy, misty beach scene with small waves crashing on a pebble shoreline, with a foggy hillside in the background.
A smiling woman in sunglasses and a helmet takes a selfie with a man in a black Patagonia jacket, standing in an outdoor rural area near a dirt road, on a cloudy day.

Us

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